Atout France is entrusted with contributing to the development of the tourism industry, the leading sector in the French economy.
Atout France, the sole state operator in the field of tourism, is entrusted with contributing to the enhancement of the appeal of destination France and the competitive edge of its companies, networks and destinations.
Thanks to its 33 bureaux in 30 countries and close collaboration with the network of Embassies in almost 70 markets, Atout France has cutting-edge knowledge of international tourist clientele and distribution players.
This expertise enables it to propose professionals tools for understanding demand and conducting effective marketing and promotional actions.
Atout France supports over 1,200 professionals (tourism institutions and private companies) with their international development.
In total, over 2,800 promotional initiatives are organised each year. They target the general public, in particular thanks to a robust digital strategy, as well as international tourism professionals, the press and influencers.
In order to stimulate the tourism offering and improve its quality, Atout France guides destinations with their development strategy and contributes to montage de investment projects.
Lastly, several programmes contributing to quality are managed by Atout France: tourist accommodation ratings, registering travel operators as well as promoting labels such as “Vignobles & Découvertes” (Vineyards & Discoveries) or the Palace distinction.