Whether it's the dream of a lifetime or a weekend break, everyone can find an excellent reason for making the great trip to Paris: its exceptional architectural and cultural heritage, a unique lifestyle, the open attitude of Parisians to embracing diversity in all its forms, a dynamic and future-facing economy... This universal passion for Paris has ensured that it maintains its status as the world's favourite destination for leisure and business travellers.
The cultural vitality of Paris and its region plays an essential role in this magnetic appeal. With a rich history shaped by its people and their passions, our city is home to iconic heritage assets, from architectural masterpieces to outstanding museums and remarkable urban landscapes, recognised and known throughout the world. But it is also the profusion, quality and diversity of its culture that make Paris and its region unique. With 300 shows per week in 130 venues, the most densely packed network of cinemas in the world, a tight-knit concentration of galleries, record shops and bookshops, and its amazingly dynamic nightlife, Paris is a major capital of creativity, innovation and the new.
So I am delighted by this new initiative, which is designed - using an unprecedented communication campaign - to promote everything that the artists and designers living and/or working in Paris have to offer to all those who visit us.
Asanintegralpartofanambitiousplantorelaunchtourism,the "Saisonculturelle2017"(CulturalSeason2017)also highlights the major international events that light up the Parisian year, as well as the countless shows, exhibitions, concerts, trade shows and festivals that will quicken the pulse of our capital city over the coming months. Every year from now on, we will be contacting all those who love Paris to share with them the things that inspire us, that make us happy and that expand our lives.
This programme delivers a very strong message about the way we see the culture of Paris: introducing innovative practices and technologies, promoting open-air events, public participation and world awareness; combining demanding standards with accessibility, democratisation with experimentation, and tradition with creativity.
Together, we are envisioning tomorrow's tourism, and particularly cultural tourism, which is an essential part of the Paris economy and that of its wider region. More than ever before, culture is making a very real contribution to citizens' quality of life, contributing to the dynamic energy of Paris and promoting its influence worldwide. Visiting Paris for a precise reason and returning for a thousand other previously unsuspected reasons; that is the fate and hope of so many who love Paris. Today and tomorrow, they will always be welcome.
Mayor of Paris